Our Mission
To make visual content of people of colour easily accessible for globally conscious brands to use in advertising. To ethically crowdsource the best, coolest, most diverse content - starting with images - from all around the world, and curate them in a manner that is fast, fun and simple to use.
Our Values
We’ve built our foundation upon the following seven pillars
Be Woke
Everyone we work or partner with needs to be: informed about systems that perpetuate biases and inequalities; have empathy towards those who are disadvantaged by them and care about breaking them.
Be Brave
We must believe and act on our convictions to go out and change a difficult world against all odds.
Have a Growth Mind (and heart) set
Whether it’s integrity, ethics, company culture, customer service or our personal development, progress and striving to be better through learning and innovation to constantly raise the bar, outdo ourselves, surpass our last metrics, is what we do to achieve world class status.
Be cool
We’re trendsetters, we attract all types of swag-minded folks to spot and inspire the best content.
Be Diverse
So that we can truly reflect the world and tackle problems from many perspectives
Be Wellness Wealthy
We encourage a comprehensive approach to physical, spiritual, mental and relationship health in order to achieve great feats.
Be Servant Leaders
We provide a superpower honing environment and use it to create more value in service of the greater good.
Meet Our Team
of
Diversity Crusaders
We’re backed by an international team of technical and strategic advisors
Fancy joining our team of Diversity Crusaders?
We’re actively seeking more talented boots on the ground